Decorative Floors and More
Decorative Floors and More partnered with Mathis Marketing & Consulting to develop a professional website designed to showcase their work, build credibility with homeowners, and generate consistent quote requests. In the garage floor epoxy and concrete coatings industry, visual presentation and trust play a major role in converting visitors into customers, so the website needed to clearly demonstrate the quality of their results.
The primary goal of the project was to create a clean, modern website that highlighted before-and-after projects, explained services clearly, and made it easy for potential customers to request estimates. The site also needed to perform well on mobile devices, since many homeowners research home improvement services from their phones.
In addition to improving design and usability, the website structure was built to support long-term growth through local SEO. Service pages, headings, and page organization were carefully planned to help improve search visibility and create a strong foundation for future marketing efforts. The result is a professional website that effectively represents the company and helps attract new leads.
Project Information
Client
Category
Date
Location
JJ Keicher
Web Development
October 2025
Mt. Juliet, TN
The Challenge
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Decorative Floors and More faced several challenges that limited the effectiveness of their online presence. While the company delivered high-quality epoxy flooring and concrete coating services, their website did not clearly communicate the value of their work or visually demonstrate the dramatic transformation their services provide. Without strong visuals and clear messaging, it was difficult for potential customers to fully understand the benefits of epoxy flooring or the level of craftsmanship involved.
Another challenge was establishing trust with first-time visitors. Home improvement projects often require a significant investment, and homeowners typically research multiple companies before requesting a quote. The website needed to communicate professionalism, reliability, and quality while making it easy for visitors to navigate and find the information they needed.
Mobile usability was also critical. A large portion of homeowners searching for garage floor or coating services are using mobile devices, and the website needed to load quickly, display clearly on all screen sizes, and provide simple ways to contact the company or request an estimate.
In addition to usability and design, the site needed a stronger structure for local search visibility. Clear service pages, optimized headings, and better organization help search engines understand what a business offers and where it operates. Without this foundation, attracting consistent organic traffic can be difficult, even with strong services and customer satisfaction.
The challenge was to create a website that clearly showcased the company’s work, built trust with homeowners, improved usability across devices, and positioned the business for long-term growth through stronger local visibility.
The Results
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The new website provided Decorative Floors and More with a modern, professional online presence that better reflects the quality of their work. Visitors can now quickly understand the services offered, view project photos, and request quotes through a clear and easy-to-navigate layout designed to guide users toward taking action.
The improved mobile experience allows homeowners to browse projects, read about services, and contact the company easily from their phones. Faster load times, clearer calls to action, and improved navigation all contribute to a smoother and more effective user experience.
From an SEO perspective, the improved page structure and service organization created a stronger foundation for local search visibility. The website is now better positioned to attract homeowners searching for epoxy flooring and concrete coating services in their area, helping drive consistent traffic over time.
Most importantly, the new website helps build credibility and trust before the first conversation ever happens. A clean, professional presentation reinforces the company’s expertise and quality, making potential customers more confident in reaching out. By combining improved design, usability, and SEO structure, the website now supports Decorative Floors and More in attracting more qualified leads and continuing to grow their business.
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