TN Skid Steer Supply
TN Skid Steer Supply partnered with Mathis Marketing & Consulting to design and develop a modern e-commerce website capable of supporting a large catalog of equipment and attachments while providing a smooth and intuitive customer experience. In the heavy equipment industry, customers often need detailed information, clear compatibility guidance, and a straightforward purchasing or inquiry process, making usability and structure critical to the success of the website.
The primary goal of the project was to create a professional online store that made it easy for contractors, farmers, and equipment operators to find the right attachments for their machines. The website needed to present products clearly, organize categories effectively, and provide customers with the information necessary to make confident purchasing decisions.
Beyond design and usability, the website was built with long-term growth in mind. Product organization, navigation, and page structure were planned to support national SEO, improve search visibility, and provide a strong foundation for ongoing marketing efforts. The result is a scalable e-commerce platform that helps TN Skid Steer Supply reach customers across a broader geographic market and generate consistent inquiries.
Project Information
Client
Category
Date
Location
Lucas Rust
Web Development, Seo, Paid Ads
June 2024
Nashville, TN
The Challenge
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TN Skid Steer Supply faced several challenges that made the project more complex than a typical business website. The company needed to present a large catalog of attachments in a way that was easy to browse and understand, while also providing compatibility guidance for different machine types and models. Without clear organization and navigation, customers could quickly become overwhelmed or struggle to find the right product.
Another challenge was balancing technical product information with usability. Customers in the equipment industry often look for specifications, compatibility details, and performance information before making purchasing decisions. The website needed to present this information clearly without making pages feel cluttered or difficult to read.
Mobile usability was also important. While many equipment buyers research products on desktop computers, a growing number browse products and submit inquiries from mobile devices. The site needed to perform well across all screen sizes and maintain fast load times despite having a large number of product pages and images.
In addition to usability and performance, the website needed a strong foundation for search engine visibility beyond local markets. Product pages, categories, and headings needed to be structured in a way that helped search engines understand the site’s content and allowed the business to compete in a broader national market.
The challenge was to create a scalable e-commerce platform that improved organization, simplified product discovery, supported SEO growth, and provided a professional experience for customers across multiple industries.
The Results
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The new website provided TN Skid Steer Supply with a professional, modern e-commerce platform that makes it easier for customers to browse products, understand specifications, and submit inquiries. Visitors can now quickly find attachments, navigate categories, and access important product information through a clean and organized layout.
The improved user experience allows contractors and equipment operators to research products efficiently across both desktop and mobile devices. Faster load times, improved navigation, and clearer product presentation all contribute to a smoother browsing experience that encourages deeper engagement.
From an SEO standpoint, the improved structure and organization of product and category pages created a stronger foundation for search visibility beyond local markets. The website is now better positioned to attract customers searching for attachments and equipment across a wider geographic area.
Most importantly, the new website strengthens credibility and professionalism, helping build trust with potential buyers before they ever make contact. A well-organized, modern platform reinforces the company’s expertise and makes it easier for customers to take the next step. By combining improved design, usability, and SEO structure, the website now supports continued growth and expansion for TN Skid Steer Supply.
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