A business website doesn’t need to be complicated, but it does need to include the essentials.
1. Clear Explanation of Services
Visitors should immediately understand what you offer and who you serve.
2. Contact Information That’s Easy to Find
Phone numbers, forms, and email links should be visible on every page.
3. Mobile-Friendly Design
Most customers will visit your website from a phone at some point.
4. Fast Load Speed
A slow website drives visitors away and hurts search rankings.
5. Trust Signals
Reviews, photos of work, and testimonials help customers feel confident choosing your business.
A simple, well-designed website with these elements will outperform a complex site that lacks clarity.
