Briggs Construction Services
Briggs Construction Services had been serving their community for nearly 20 years, building a strong reputation through word-of-mouth and Facebook alone. While the business was well-established locally, it lacked a professional online presence and was not positioned to consistently generate new leads.
At the same time, the owner was transitioning the direction of the business. After undergoing surgery and stepping back from physically demanding handyman work, the focus began shifting toward land clearing and equipment-driven services—work that allowed for scalability and long-term growth.
Mathis Marketing & Consulting partnered with BCS to modernize their presence, establish credibility online, and reposition the company around land clearing, property services, and site preparation.
Project Information
Client
Category
Date
Location
Ben Briggs
Web Development, SEO,
March 2026
Lebanon, TN
The Challenge
B
Before working with MMC, Briggs Construction Services faced several key obstacles. Despite years of experience, the business had no structured website, no SEO foundation, and relied heavily on referrals and social media to generate work.
The biggest challenge was repositioning the brand. BCS was known primarily for handyman services, but the goal was to transition into land clearing, lot clearing, and property development work. Without a clear online identity, potential customers had no way of understanding this shift—or discovering the business in search results.
Additionally, land clearing is a high-intent, search-driven service. Property owners actively look for these services online, especially for larger projects. Without visibility in Google and a clear service structure, BCS was missing out on consistent, high-value opportunities.
MMC focused on building a system that would establish authority, clearly communicate the new direction of the business, and generate qualified leads for land clearing and site work.
The Results
A
After launch, Briggs Construction Services gained a strong and professional online presence that matched their years of experience and new direction. The website immediately positioned them as a serious player in land clearing and property services—not just a handyman business.
Search visibility began improving across targeted services like land clearing, lot clearing, and site preparation, helping the company attract property owners actively searching for these services.
Most importantly, the new branding and structure supported a successful transition in the business model. BCS was able to move away from smaller, labor-intensive jobs and focus on larger, equipment-based projects that align with the owner’s long-term goals.
The website became a dependable lead-generation tool, allowing Briggs Construction Services to grow in a more sustainable, scalable direction while continuing to build on their 20-year reputation.
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