Air Duct Man
The Air Duct Man, an established air duct and dryer vent cleaning company serving Middle Tennessee, partnered with Mathis Marketing & Consulting after transitioning away from another local marketing agency. Despite years of industry experience and an established customer base, the company’s previous website was holding back its online growth.
The existing website was built using outdated development software and lacked the proper search engine optimization structure needed to compete effectively in local Google searches. As a result, potential customers searching for their services weren’t consistently finding the business online.
Our goal was to completely modernize The Air Duct Man’s digital presence, correct underlying SEO issues, integrate the website with its existing GoHighLevel CRM, and develop a scalable foundation for expanding into additional Middle Tennessee counties.
Project Information
Client
Category
Date
Location
Mr Carlus
Web Development, SEO, Branding
October 2026
Murfreesboro, TN
The Challenge
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The Air Duct Man had already spent years building a successful service business throughout Middle Tennessee. However, their previous website and digital marketing setup weren’t properly supporting that success.
After working with another local agency, the business was left with a website built on outdated development software that limited flexibility, performance, and future growth. More importantly, technical SEO and search engine visibility issues were preventing Google from properly discovering, understanding, and ranking important service pages.
This meant homeowners searching for air duct cleaning, dryer vent cleaning, and related services throughout Middle Tennessee could be finding competitors instead.
Beyond the search visibility problems, the website needed a more professional appearance, clearer navigation, better mobile usability, and stronger conversion opportunities. The business also needed its website connected directly to its existing GoHighLevel account to better manage incoming leads and customer communications.
With plans to expand services into neighboring counties, The Air Duct Man needed more than a cosmetic redesign. They needed a website built to support measurable, long-term growth.
The Results
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The Air Duct Man now has a completely redesigned website with an improved technical foundation, stronger search engine optimization, and a streamlined connection to its GoHighLevel CRM.
Since beginning our SEO improvements, the company has already experienced encouraging progress in local Google search rankings, climbing the results for valuable industry-related keywords.
By correcting the technical problems that previously limited visibility, improving page structure, and creating targeted local content, we’ve positioned the business to compete more effectively for homeowners searching for air duct and dryer vent cleaning services.
The redesigned website also provides visitors with a much clearer experience, making it easier to explore services, understand the company’s expertise, and request assistance.
Most importantly, this project represents more than a new website. It’s a complete reset of The Air Duct Man’s digital growth strategy.
With its technical foundation rebuilt, CRM connected, and local SEO campaign gaining momentum, The Air Duct Man is now positioned to expand its visibility into surrounding counties and reach more customers throughout Middle Tennessee.
From an outdated website with limited search visibility to a modern, SEO-driven platform built for expansion — The Air Duct Man is moving forward.
Onward and upward!
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