Family Lights 365
Family Lights 365, a professional permanent outdoor lighting company based in Murfreesboro, Tennessee, partnered with Mathis Marketing & Consulting to establish a modern online presence for its growing business.
Unlike traditional website development projects, this one came with an unusually demanding timeline. We had exactly seven days to design, develop, and launch the entire website.
The goal was to create a professional, visually engaging website that showcased the company’s permanent outdoor lighting solutions, educated potential customers, and made it easy for homeowners to request installation quotes.
With no room for delays, we needed to build a complete digital foundation that could support the company’s immediate sales efforts while providing opportunities for long-term growth.
Project Information
Client
Category
Date
Location
Evan Carver
Branding, Web Development
October 2026
Murfreesboro, TN
The Challenge
T
The biggest challenge with Family Lights 365 wasn’t the complexity of the business or the competitive landscape. It was time.
We had exactly one week to take the project from concept to a fully functioning, publicly accessible website.
Building a professional website typically involves several stages, including design planning, content development, photography and imagery, mobile optimization, search engine optimization, testing, and launch preparation. For Family Lights 365, all of these responsibilities had to be completed within seven days.
The company also offered a wide range of outdoor lighting applications, from year-round architectural accent lighting and security lighting to holiday displays, game-day colors, and smart lighting systems. Each service needed to be clearly presented with compelling visual examples that helped homeowners understand the possibilities.
Beyond appearance, the website needed strong calls to action, accessible contact information, a consistent design across devices, and a structure that supported visibility in Murfreesboro and surrounding Middle Tennessee communities.
The challenge was delivering the quality and functionality of a complete business website without sacrificing either to meet the aggressive deadline.
The Results
F
Family Lights 365 went from concept to a fully launched website in just one week.
Despite the compressed development schedule, the finished website features a professional visual identity, dedicated service pages, mobile-friendly layouts, lead generation opportunities, and a foundation for ongoing local SEO.
Potential customers can now explore the company’s lighting services, see examples of various lighting applications, and easily contact the business to request a quote.
The website also provides Family Lights 365 with a centralized online destination to support its local marketing efforts, social media campaigns, and door-to-door sales outreach.
Rather than launching a temporary landing page and building the rest later, we delivered a complete website designed to serve the company’s immediate needs and support future expansion.
Seven days. One complete website. Built, optimized, and launched.
For Mathis Marketing & Consulting, this project demonstrates our ability to execute under a demanding deadline while maintaining the design quality, functionality, and SEO foundation our clients expect.
Family Lights 365 is now equipped with a professional online presence to help reach more homeowners throughout Middle Tennessee.
Onward and upward!
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